The digital transformation in companies and organisations is in full swing - and Deutsche Bahn is no exception. The changing demands for mobility and efficiency are reflected in the DB Group strategy "Strong rail" and require new approaches to the mobility of the future. In this respect it is important to discover potential, to identify the relevant innovations and to use them profitably for oneself. DB Systel's strategic trend management provides orientation in a world that is turning ever faster.
Trend screening always needs fresh supplies of information. We find some of this through targeted searches for exciting publications by external trend researchers. We keep an eye on the market through studies and direct networking with trend experts and research. Another important source of new input is you. The experts in the DB Group are recognised specialists with a broad perspective in their own fields.
The benefit of the trend analysis lies in the specific interpretation relevant to Deutsche Bahn's business. With the help of internal and external experts, we evaluate the identified trends in terms of their real practical benefit for the railway, as well as the maturity of the technology and ecosystem. We look at actual cases over a time span of ten years.
The result: Digital.Trend.Radar
The Digital.Trend.Radar provides a structured overview of all DB-relevant digital trends in relation to each other. It creates transparency, provides orientation and is the basis for strategic decisions. The Digital.Trend.Radar is continuously updated and is available to all DB employees for information and use. An annual compilation of highlights is also published for use outside DB.
Trend management promotes the digitalisation of the railway
- Understanding digital developments at an early stage and correctly interpreting their influences on DB
- Developing digital trend applications that are tailored to the specific requirements of DB
- Quickly making relevant digital trends available for use
- Identifying and continuously monitoring opportunities and risks
Discovering innovation potential and translating current trends into practical benefits - that is our mission. In addition to our Digital.Trend.Radar, we also evaluate current trends on request and make these findings available in our studies.
Do you have a question about trend management, would you like to talk to us about current developments, find studies and network with other technology enthusiasts? Then please get in touch.