Customer Relationship Solutions

Solutions CRS

Customer relationship solutions

Knowing your customers, designing communication professionally

Article: Customer Relationship Solutions

Build relationships — create experiences

Your customers are optimally informed, broadly connected, critical, demanding and always up-to-date. Considerably more is needed in this day and age to ensure customer satisfaction and strengthen customer relationships in the long term. Customers are expecting user experiences that are customised, personal and precisely geared to their needs. For that, you need to reach your customers along the entire customer journey, from touchpoint to touchpoint, and even exceed their expectations. Strong Rail in Germany absolutely depends on this point.

Our Customer Relationship Solutions (CRS) portfolio provides you with extensive opportunities to interact with customers and establish strong customer relationships. Toward that end, we provide advice on, supply, develop and operate single-source, end-to-end solutions from the touchpoint to the back end system. In the process, we help you optimise your contact channels, create user experiences and boost the confidence your customers place in your business.

We work together with our strategic partners to make the best standard solutions on the market available to you. Through comprehensive consultation, we succeed in efficiently linking together a broad range of solutions and integrating them into your existing IT landscape. This allows you to concentrate on what is most important: your customers.

Our CRS experts would be happy to give you vendor-neutral advice about our products and services:


  • Continuous project management throughout all project phases and a well-qualified point of contact with many years of rail expertise
  • We are a one-stop shop; we iterate rapidly and with high intensity
  • Expertise campaigns throughout all DB's business units
  • Leveraging the strategic DB IT infrastructure with data ownership in the DB Group for handling data responsibly
  • Best IT solutions on the market, aligned with security and privacy provisions with a high level of flexibility and scalability as well as strong confidentiality and reliability

Our Customer Relationship Solutions at a glance

Our overall approach ranges from a first initial assessment to the development of a CRS strategy and the design of CRS processes all the way to "build and run" and ongoing functional support.

Digital Marketing

Every customer relationship starts with the desire to gain your customer's attention, so that you can then contact them and take them on a personal journey. For this to succeed, it is important to have the right tools to hand. And with DB Systel's digital marketing tools, you are ideally equipped. In addition to web analysis, multi-channel communication and the evaluation of your marketing measures, a broad portfolio of standard market solutions is available here, flanked by comprehensive consultation packages.

Sales & Customer Service

So, you have now reached your customer and want to take the next step? To contact them, advise them and send them a suitable offer? But the offer is by no means the end of the story! You can only secure their trust in the long term if you also provide them with convincing customer service. With the help of the Sales & Customer Service portfolio, you can achieve these goals with ease!

Ticketing & E-Commerce

Not every sales process requires time-consuming contract negotiations. Some products and services can easily be offered for sale in an online shop and provided automatically. To ensure that this succeeds, we offer the right basis with Standard E-Commerce Services. And not only that - thanks to special ticketing solutions for mobility service providers, we have a lot more to offer.

Web & Product Experience

The perception of your company and the services it offers is crucial to its success. We therefore offer modern websites as well as other services that enable you to win over your customers. Our tip: Feel free to ask us about the topic of digital accessibility as well, so that you can be prepared for the future.

Travel experience

We work with you to create opportunities to interact with your customers in a modern and innovative way, and to meet growing customer expectations in relation to customer interaction regarding mobility and transport services. To do this, we open up new touchpoints and enrich existing services with new ones to offer your customers the mobility experience they expect.

Do you want to take your user experiences to a new level and strengthen relationships with your customers? Then please get in touch with us. We’re happy to advise you.